Providing excellent goods and services are the main points for someone who really want to establish a strong foothold in the market, no matter what his business niche is. Nail these and your good to go. But if you want to market your business effectively and expand yourself and want to grab a larger chunk of the audience you need to do more.
Electrical, plumbing, and HVAC businesses are just like any other industry where you as the owner wants to create an impact offer your services to as many people as possible. But the question is how are you going to market yourself and expand your business? What is the right way to go about things?
Here are some essential tips that will enable you to market your electrical, plumbing, & HVAC business effectively.
- Know Your Target Audience
This is like the most basic thing, but people, while involved with other stuff, tend to forget this. A lot of people when adopting new techniques lose their way and forget the main crux of marketing which is to know your target audience. Find out which type of people generally purchase your services. Create customer personas and do proper segmentation. Look for trends and times when your business is running the most. Do surveys (manual or e-surveys). Find out what the people want and when you get all this information You can easily identify your target audience. When you’ve found out the exact target audience, you can easily use different marketing techniques to target them and attract more customers towards your business.
For example, if you are targeting offices, try marketing where a lot of offices are situated. Drop-in flyers business cards or different promotional products to the offices.If you get work somewhere be sure to outfit your employees in the custom logo HVAC uniforms. By doing this more and more people will get to know about your company and when the need arises they’ll opt for you. You can also run social media ads in the targeted areas and get a lot of response through it. Once people start to trust your services you’ll have a strong customer base and people will recommend you. In no time your business will start to grow.
- Try Email Marketing
E-mail marketing is a powerful tool that a lot of people ignore. E-mail marketing is extremely cheap and quite effective when done the right way. Again segmentation is really important. You want to send e-mails to people who are interested in obtaining your services. Just send them information about who you are, what you offer and why people should opt for your services (not too detailed though). Try to incorporate more pictures and less text. Do not forget to mention any existing promotions or discounts that are up for grabs. Remember to send the e-mails at the right time. Research suggests the best e-mail opening rates are on Tuesdays and Thursdays during office hours so try to send your e-mails at these times. Oh and one more thing, add a call to action and direct people towards your website so that people can view the other services you offer.
In email marketing, don’t forget to offer coupons so that your audience visit your website and reach out to you for your services.
- Get Your Customers To Post Reviews Online
Let me ask you a question. Imagine your car broke down in any new city. You go online and look for mechanics in that area. You find four auto-mechanic workshops nearby. Which one will you call to get your car fixed? Of course, you’ll go for the one that has the best reviews. This is exactly why you need to have online reviews for your business as well. People look and go through reviews before making any decision. A good review automatically attracts the customer to obtain the services of the reviewed company. Sure a pat on the back and praises are amazing when you complete a job, but ask your customers to write a short review on your website, social media pages or business page as well. This will help you gain the trust of prospective clients easily and will definitely get you more clients. Through reviews and recommendations, people will start to know you and more and more customers will want to get your services instead of any other company. In a short time, you’ll amass a large customer base.
So, whether you are an electrician, plumber or a car mechanic, marketing your service is really an important thing to get more calls or leads. Especially local marketing plays an important role to get good business. You can use digital marketing techniques to gain more customers who are looking for an online electrician, plumber or a car mechanic. Do list your business on popular business listing sites as they have large traffic of such customers looking for a home service of different household works.