Things to avoid in SEO

SEO is a big deal. It’s one of the most important parts of any website, and it can have a huge impact on traffic and rankings. However, there are some mistakes that even experienced SEOs make and they’re not all that easy to avoid!

Here are 5 things you should avoid doing in your next campaign.

Keyword Stuffing

Keyword stuffing is when you repeat a keyword over and over again in order to rank for that keyword. It can be hard to detect, but Google can find it and punish you for it.  It’s not worth the risk of being penalized!

Hidden Text

Hidden text is text that is not visible to the user. The goal of hidden text is to manipulate search engine results, but it’s not good for SEO. If you use hidden text in your website or blog, Google will detect it and penalize your site accordingly.

Hidden text can be detected by Google Bot bots crawling websites, who use a variety of techniques to identify sites that have been manipulated with black hat SEO tactics like keyword stuffing and cloaking (making one site appear as though it belongs on another).


Cloaking is when a site presents one version of itself to search engines and another to humans. It’s also a violation of Google’s webmaster guidelines, and it can result in your site being penalized by the search giant.

For example, let’s say you run a restaurant that has different menus for customers who book online or at the door. If a customer books through your website but then walks into the restaurant looking for something else entirely (say, Indian food), there’s no way for Googlebot—the program that crawls websites—to know this information about your menu. As such, cloaking will cause Googlebot to show up as though it had found an entirely different webpage than what was actually linked from its source code (on which “links” are displayed). This means if someone clicks on one link instead of another while searching through results pages because they don’t see any results after clicking “Search,” they may end up getting redirected somewhere else entirely without knowing why!

Duplicate Content

Duplicate content is when a website has more than one version of the same content. This can be confusing to search engines and users, so it’s important to remove duplicate content from your site. As per the Mumbai seo expert, you can do this by checking for duplicates in your pages, or manually checking every page on your site with the help of Google search engine page. Make sure that there should not be any similar content on your website.

Several Heavy Images

There are several reasons why you should avoid heavy images on your site. Heavy images can slow down a site and may cause problems with search results, especially if they’re too big or contain content that isn’t relevant to the page itself (for example, images of celebrities).

In addition, using an image editor like Photoshop for small tweaks like cropping or rotation is better than doing it in HTML code because it’ll save time and improve SEO performance over time. Pune seo expert suggest that, if you want to reduce the size of images without losing quality, try using tools like TinyPNG or GIMP’s Image Resizer plugin.

Too many websites make these mistakes, so you don’t want to repeat them.

It’s important to note that the above mistakes can be made by both large and small sites. Some of the biggest offenders are Google-ranking sites, but even smaller sites with a small amount of traffic can make these mistakes. So keep this in mind when you’re looking at a website: if it has at least 100,000 monthly visits and an A+ rating from PCMag or another authority like Alexa or Similar Web (which measure traffic), then there’s no reason why you should avoid using those keywords in your own content marketing strategy.


I hope this post gave you a better understanding of what SEO is, and how it can help your website. If you have any questions about SEO, or how to improve your website presence, then please let me know in the comments below!

By Mayank

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